Tony Bawk: Pro snacker

These nuggets are so good, they’ll turn a pro skater into a pro snacker. 

Pilgrim’s Chicken Nuggets wanted to show up big in culture in a big, 90’s rad way. And who better to represent them than the Birdman himself? Not only did Tony Hawk change his name to Tony Bawk on socials, he turned 3 of his iconic tricks into snacking tricks. Working with Tony’s production team at 900 Films, we put together a 45-second spot that showed Tony’s “process” of inventing the Pro Snacker tricks. From first draft to final cut, I’m proud to say this script changed very little.