Buffalo Balm

Kraft Real Mayo was launching their spiciest mayonnaise yet - Buffalo Mayo. Like with many hot sauces, we knew the mayo freaks of the world wanted to keep it on hand or in their bag (a la Beyoncé) for any bland moment. So we went boldly where no mayonnaise had gone before - a tube of lip balm. 

Introducing Buffalo Balm, a portable, refillable tube perfect for squeezing your beloved mayo onto anything within reach. Delivered in a luxe beauty-style kit, the balm was sent out to influencers and made widely available for purchase on Amazon (where it immediately sold out).